Doritos Hotel 626
To re-introduce the Doritos classic Taco & Four Cheese flavors, B-Reel collaborated with Goodby Silverstein & Partners to create a truly frightening Halloween campaign set in a haunted hotel. From singing a lullaby into your microphone to live phone call interactions, the unique game play found on the site creates a one of a kind experience and immerses the viewer in a true first person perspective from start to finish. As part of the production, B-Reel directed and shot all of the film used in the campaign. We also introduced a pioneering 3-D technology, coupled with a phone application, that was featured in the hallway chase scene. To preserve the concept even further, the site is only accessible at night, from 6pm to 6am. Re-adjust your computer clock to get in during closed hours.
Role: Creative Director Agency: B-Reel for Goodby Silverstein & Partners Awards & Recognition: Gold Lion at Cannes, 2 Gold Pencils at The One Show, D&AD Yellow Pencil, Webby Award 2009, Andy Award 2009, AICP Next Award 2009, Bronze Clio Award 2009, FWA Site of the Month, FWA Site of the Year People's Choice 2009, Innovative Advertising Awards Grand Trophy 2009
Video: Case study
Video: Site walk-thru
Photos: Behind the Scenes
