Doritos Asylum 626
As a follow up to the original Doritos Flavor Graveyard campaign, B-Reel reunited with Goodby, Silverstein & Partners to unleash a sequel packed with more horrific thrills. This time you're trapped in an insane asylum, tormented by nightmares. Every aspect of production was taken to the next level with the help of B-Reel Films. Continuing the tradition of immersing viewers inside the experience, the site uses first-person camera work combined with webcam interactivity, motion-tracking technology, Facebook integration, prosthetic make-up, and classic horror techniques to deliver a truly personalized experience.
Role: Creative Director Agency: B-Reel for Goodby Silverstein & Partners Awards & Recognition: One Show Entertainment - Silver Pencil, 2010 Webby Award, Clio Award, FITC 2010 Best Experimental Site, 2010 Cannes Cyber Lions Shortlist
Video: Trailer
Video: Site walk-thru
Photos: Behind the scenes
