Have you ever been curious about the different types of available brochures? If so, this is the blog post for you as it will go through other brochures ideas. There are many kinds of brochures, and it can be hard to track them all. However, knowing the different types is essential, especially if you need to create one for your business.
In this blog post, we will review eight types of brochures you need to know about. Knowing them will help you in the entire brochure design process while creating your brochure. So, let’s talk about these brochure design ideas.
How to Differentiate between Brochures?
We differentiate brochures on two bases:
- Format and Layout
- Intended Use
Format and Layout
The brochure design format refers to the size and fold of the brochure, while the layout includes elements such as text placement, image arrangement, and use of white space. It can be helpful to envision how the finished product will appear before starting the design process.
For example, will it be a tri-fold or bi-fold brochure design? Will there be one large image on the front or multiple smaller images? Will the text be arranged in columns or blocks? These decisions can significantly impact how effectively your message is communicated to potential customers.
In addition to aesthetics, it is also important to consider functionality when deciding on a format and layout; for example, choosing a fold that allows for easy storage and distribution can work as the core of your brochure design process.
Intended Use
Intended use refers to the purpose or goal of the brochure. Are you trying to increase brand awareness, generate leads, or promote a new product? This will help determine your brochure’s overall tone and content and select one of the best brochure design templates.
For example, if you are trying to increase brand awareness, you might want to include more information about your company’s history and values. If you are promoting a new product, on the other hand, you will have to focus on features and benefits in the brochure design.
8 Types of Brochures According to Format and Layout
Considering the format and layout, we can broadly categorize brochures into the following eight types:
1. Accordion Fold
The accordion fold brochure is a visually impactful way to showcase multiple panels (usually four) of information. As the name suggests, the brochure folds in on itself like an accordion to display a long row of panels.
Each panel can contain different information, making it easy for readers to navigate and reference specific details. This type of brochure design works well for step-by-step guides, maps and timelines, and businesses with multiple services or product offerings.
When planning your accordion fold brochure design, it is essential to consider how the folds will interact with your graphics and text. Ensure images are not cut off, or text doesn’t run into the crease of the fold. It is only possible with modern brochure designs.
2. Bi-fold
Bi-fold brochures are one of the most common types of brochures available. These brochures have a single fold in the middle, creating four panels for content. This type of brochure is often used to showcase a product or service, providing ample space for images, information, and descriptions.
However, it is essential to be mindful of the brochure design and layout when using a bi-fold brochure. The divided panels can look cluttered and unprofessional if not adequately planned out.
The key is to use symmetry and balance, pair large images with smaller blocks of text, mirror images on either side of the fold, and ensure the fold line does not cut off vital information.
3. Tri-fold
A tri-fold brochure is a versatile and convenient marketing tool. Typically, it features six panels: three on the front and three on the back. Each board can present specific information or graphics about your brand or product. This creative brochure design has versatile uses.
One common way to use a tri-fold brochure is to divide the panels into sections such as “About Us,” “Products/Services,” and “Contact US.” However, the layout possibilities are endless – another option could be to use one panel for a summary introduction, followed by individual panels highlighting different features or benefits of your offering.
No matter how you organize your information, a tri-fold brochure offers plenty of room for attractive design and comprehensive messaging. Plus, the compact folded size of a tri-fold brochure makes it easy for customers to take it on the go.
4. Single Open Gate Fold
If you want a simple, classic layout for your brochures, the single open gate fold might be one of the perfect brochure ideas. As its name suggests, this type of brochure opens like a gate, with one panel folding in on itself.
The front cover typically contains preliminary information and high-quality images, while the inside panels offer additional details. This design increases visual interest and allows for a clear focal point on the front cover and plenty of room to include information inside.
One downside of this fold is that it does not offer as much space as other folding options, making it best suited for shorter marketing materials. However, its clean layout and easy-to-read format make it an ideal choice for many businesses and products.
5. Double Gate Fold
A double gate fold brochure is similar to a single open gate fold with two folds instead of one. This type of brochure offers more interior space than a single gatefold while maintaining a classic, clean look.
The double gatefold can be used in various ways – one option is to use the front cover for your company name and logo, with the inside panels reserved for product information or images. Or, you could use the two center panels for a central idea or message, flanked by additional information on the outside panels.
No matter how you layout your content, the double gatefold provides a professional and polished look.
6. Roll Fold
A roll-fold brochure is one of the unique options out there. Rather than the traditional tri-fold brochures, this style features several panels rolled and folded together in succession. This allows for a more significant amount of surface area to print information, making it an excellent choice for businesses with a lot of content they want to include.
The roll fold design can also be easily mailed and fits comfortably in standard envelope sizes. However, it may not be the best choice for tiny businesses as it can potentially be more expensive to print due to its larger size.
7. Half-Fold
Have you ever seen a brochure folded in half horizontally? It is an excellent example of a half-fold brochure. As the name suggests, the entire sheet of paper is folded in half and often stands upright on a tabletop.
Half-fold brochures usually have three panels: the outside panel for branding and a cover image, the inside left panel for information, and the inside right panel for additional information or graphics. These brochures are versatile, containing information about a company’s products or services, event details, or special promotions.
You can also get creative with the layout when creating brochures. Half-fold, you could use the outside panel for a coupon or special offer while maintaining an eye-catching brochure design.
8. Z-fold
The Z-fold brochure is a unique and eye-catching way to display information. Instead of the traditional tri-fold design, the Z-fold divides the paper into three sections that fold in on each other in a zigzag pattern. This allows for more space and versatility when designing the layout.
One popular option is to use one section for an introduction or overview, folding it over to reveal detailed information on the second section and then folding it again to disclose contact information or a call to action in the third section.
The zigzag design also provides a more interactive experience for the reader as they unfold and refold the brochure to read each section. With its distinctive appearance and flexible layout options, the Z-fold brochure is an excellent choice for memorizing your brand or organization’s information.
These are the eight types of brochures that you need to know about. Each class has a different look, layout, and use. Choose the correct booklet for your business or product to create a professional and polished look. And don’t forget to use brochure templates and marketing materials to produce excellent brochures.
Types of Brochure According to Intended Use
There are three main types of brochures, each with different design elements for a specific purpose.
1. Response Brochure
Have you ever received a brochure in the mail with a call to action, such as signing a petition or donating money to a cause? These are known as response brochures, and organizations and companies use them to solicit a response from their audience.
Response brochures often have attention-grabbing graphics and clear calls to action, including contact information for further engagement. They may also include statistics or compelling stories to make their case more impactful. The primary purpose of a response brochure is to generate leads or sales.
These brochures typically contain a call to action, such as a coupon, special offer, or contact information. Businesses often use response brochures to promote new products or services or increase awareness of a brand or company.
2. Informational Brochure
An informational brochure is a fantastic way to share important information with your audience in a concise, visually appealing format.
Whether promoting a product, sharing important health information, or educating visitors about your organization, a brochure allows for organized messaging that is easy for readers to digest and reference later. These types of brochures are used by businesses to educate potential customers about what they do or offer.
When creating an informational brochure, consider your target audience and their needs. Use precise language and practical design to share key points and highlight any calls to action. Your brochure should be informative and attention-grabbing, leaving readers feeling informed and inspired to take the next step.
3. Promotional Brochure
A promotional brochure is a marketing tool to advertise a product, service, or organization. You can also use them as real estate brochures. Typically containing colorful graphics and descriptive language, these brochures aim to persuade the reader to take action, such as purchasing a product or signing up for an event.
Promotional brochures can be distributed in person, mailed out, or left in high-traffic areas for passersby to pick up. They are often included in direct mail campaigns and handed out at professional events and trade shows. In the digital age, promotional brochures may appear online as downloadable PDFs or interactive multimedia presentations.
Regardless of format, these materials are essential in spreading awareness and generating interest in a business or brand. If you are into digital marketing, you must use modern design brochure templates with promotional-inspired brochure designs.
These are the three main types of brochures, each with its purpose. Choose the correct kind of brochure to ensure your message is effectively conveyed.
Where to get Attractive Brochures of your Choice?
Most people don’t know how to create a brochure. And, even if they did, they don’t have the time to design one from scratch whenever needed. The good news is there are plenty of places to find high-quality, ready-made brochure design templates for any occasion.
PrintSafari.com is one of the best online printing companies that offer a wide variety of brochure design templates for you to choose from. Here, you get a wide selection of sizes with not 2 or 4 but 12 different folding formats to find the perfect fit for your needs. You get high-quality brochures at a low cost.
What makes PrintSafari the best is that you get pre-folded brochures, making it easier for you to print them at home without having to go through the hassle of folding them yourself.
Conclusion
There are many types of brochures available to fit your needs. Be sure to select the correct kind of brochure for your purposes, and don’t forget to take advantage of online printing services to save time and money.
Regardless of the type of brochure you use, you must know all eight brochures we shared today. These eight types are known for their distinct looks, layouts, and purposes. So keep all these in mind the next time you create a brochure!
Frequently Asked Questions
Q: What are some brochure ideas?
Think about your target audience and what they might be interested in. Consider including information about your company’s history, services or products, achievements, awards, and customer testimonials to add credibility and showcase your expertise.
Another idea is to include information about tips or industry trends related to your business. This shows that you have knowledge in the field and allows customers to see the value working with you can bring them.
You could also include special offers or discounts to entice potential customers to take action.
Q: How do I make an attractive brochure?
When designing an attractive brochure, the first step is identifying your audience and determining what information is most vital for them to know. Next, choose an eye-catching layout and compelling visuals that enhance the message you want to convey.
To create a cohesive and professional appearance, incorporate your branding elements, such as colors and logos. Lastly, edit for clarity and accuracy before printing or distributing online.
Following these steps, you can create a brochure that captures your attention and effectively communicates your message.
Q: What is a 4-page brochure?
A 4-page brochure is a marketing tool businesses use to showcase their products or services. It includes informative text and visually appealing graphics, such as photos or illustrations.
The number and layout of pages in a brochure can vary. Still, four pages allow for an effective balance of textual and relevant images with other visual elements while compacting enough to fit in a mailbox or be easily carried by hand.
When creating a 4-page brochure, it is essential to consider the overall design, messaging, targeted audience, and distribution strategy for maximum effectiveness.
