Mirta Gilson’s Post

My passion is supporting new music creators around the world with intelligent, approachable tech. We're experts at doing that at LANDR, and now I’m proud to additionally come onboard as cofounder and advisor at Audiotool, the cloud-based “Figma for Music” (before there was Figma!). It’s a collaborative DAW already used by over 2M users in 250 countries, with more than 1M published tracks and over 500K active collaborations. Audiotool is free to use, so that any aspiring creator can access and engage with a supportive community—all learning, sharing, and growing together. Audiotool sits at the very top of the funnel, bringing in people who likely never felt empowered to be music creators, in addition to fans and followers who want to get an inside look at the process of creation. Combine that with gamified components, seamless collaboration, an approachable but deep feature-set, and a robust educational offering, and you have the “streamlined social music experience” that MIDiA Research points toward as the future of the industry. All while bringing more users downstream to companies like LANDR Audio Inc., Avid, Image-Line Software, Music Tribe, Focusrite, Native Instruments, Universal Audio, SoundCloud, and others.  You know you’re doing something right when a “side project” gains so much organic momentum and engagement that you need to focus on it full-time—such is the case for Andreas Jacobi, Mirta Gilson, and team. I'm thrilled to help get a new, refined version of the Audiotool out to the world. 😁 #music #education #cloud #esports #gamingindustry

A new adventure! We started Audiotool to enable everybody to produce music together - online and free of charge - to remove as many barriers as possible for people to start making music. Audiotool has over 2M users, more than 1M published tracks and over 500K active collaborations. The time is right to expand our platform and to take the company to the next stage. I’m excited to announce our new Co-Founders for this adventure - Mirta Gilson and Daniel Rowland - as well as our founding partners from Unlock Venture Partners (Sanjay Reddy, Andy Liu and Raazi I.) as well as ESL Co-Founder Ralf Reichert. Thanks to André Michelle and his team who laid the groundwork for this wonderful project with huge impact for many people who started their musical journey on Audiotool and built long lasting relationships on our platform.  Today’s tech capabilities and the zeitgeist of gamification and online collaboration opens up a pathway to build the next generation of content creation tools for musicians - and anyone who would like to become one. We’re also opening up opportunities for artists to share their work with video content creators, game developers and live broadcasters to adopt music easily, but with full control of their content. I’m grateful that I was part of the Hobnox project with my partners Yousef Hammoudah and Alexander Gorny where the idea of Audiotool was initially born after a long night in our music studio. And of course thanks to my partners André Schnitzler and Gereon Krebber, who always contributed work, love and money, that enabled bootstrapping the actual Audiotool platform to this point. We’re stoked to take Audiotool to the next level - reach out to Mirta, Daniel or me if you are interested in collaborating. #music #startup #collaboration #cloud #funding