Take a look @ Honda Motors 'Stretch Armstrong' commercial spot, on the news the Hasbro toy is being adapted as a 26-episode animated TV series:
"...from Hasbro Studios comes an animated action/comedy series about overscheduled teenager 'Jake Armstrong' and his two best friends. When the trio are accidentally exposed to an experimental chemical, they become STRETCH ARMSTRONG and the FLEX FIGHTERS, a team of unlikely superheroes who expand beyond the confines of their lives and embark on a series of adventures..."
"Stretch Armstrong" was a large, gel-filled action figure, introduced in 1976 by toy manufacturer Kenner, with arms and legs that could stretch outwards without breaking.
The doll was re-issued in the 1990's from Cap Toys, with a canine sidekick 'Fetch Armstrong' and a brother named "Evil X-Ray Wretch Armstrong', with stretching arms and a grimacing skullhead.
Other similar releases were 'Stretch Monster', a reptilian nemesis, Kenner's "Stretch X-Ray" with visible internal organs, Cap Toys' 'Stretch Vac-Man' and ToyQuest's 'Super Morphman', both of which were filled with a granular solid instead of the viscous liquid found in the other figures.
Click the images to enlarge and Sneak Peek 'Stretch Armstrong' for Honda...